Type of event: Launch Event
What: AV production for the global launch event of Xiaomi’s new phone
Where: Palacio Duque de Pastrana, Madrid
Challenge: To carry out the AV production and full technical direction for the launch event and press presentation of Xiaomi’s new phone and latest innovations.
Highlights: For the plenary session, a state-of-the-art LED screen was installed, along with a multi-camera video production to stream the event worldwide. Both the presentation event and the demo area, where attendees could interact with the brand’s products, were equipped with spectacular lighting systems to create an atmosphere fitting for the event’s reveal moment.
